Get a free written diagnosis of why your home did not sell, and exactly what would change: price, prep, marketing, exposure.
20+ years in Scottsdale. 205 five-star reviews.
Sellers are told "it's the price" because that is the easy answer. After twenty years of relisting homes other agents could not sell, we see the same three problems over and over, and none of them is the market.
Often the real issue is how the home is positioned against the homes it is actually competing with. A house priced at $1.49M that shows like the $1.35M competition will not get offers no matter how many $10,000 reductions follow. Each reduction also adds days on market, and buyers read days on market as a signal that something is wrong. We start by rebuilding the comparison set, not by cutting the number.
Most of a listing's showing activity happens in the first week. If the photos were shot on a phone, the video was skipped, the staging was an afterthought, or the listing copy reads like a spec sheet, that first week was spent. A relaunch gets a second first week, but only if the presentation is genuinely different the second time.
Putting a home in the MLS is not marketing. The question is who saw it, who showed it, what those buyers said afterward, and whether anyone chased the feedback. Our team markets to our own buyer database, our agent network and our off-market buyer pool, and we follow up on every showing.
It is free, it is written, and you keep the findings whether or not you hire us.
Still under contract with your current agent? We respect active listing agreements and will not interfere with one. If your agreement has ended or is about to, we are happy to talk now so you are ready the day it does.
Twenty-plus years selling homes in Scottsdale, Paradise Valley and across the Valley, with a track record of selling homes that had already failed once with another agent.
Your home sold guaranteed or we buy it ourselves. 100% satisfaction or our commission back. Both are written, and you can read the terms before you sign anything.
Read the Home Sold Guarantee. Conditions apply, call for details.
Sometimes it is. But we will not tell you that until we have looked at the positioning, the presentation and the exposure first, because dropping the price on a poorly presented listing usually just sells it for less.
It depends on what changed. Relisting the same listing with the same photos a week later rarely works. Relisting with a different plan can work immediately. The diagnosis will tell you which situation you are in.
No. It is free, and you keep the findings whether or not you hire us.
We pull your prior listing first, so it usually lands within one business day.